Flyeralarm – Flagshipstore

Flyeralarm’s new flagship store in Berlin is designed around one thing: the customer. In a world where most printing happens online, the store offers a physical experience that is intentional, useful, and aligned with how people actually want to engage with a brand in person. Located on Dorotheenstraße in Berlin-Mitte, the space delivers more than just print products. It delivers service, clarity, and a guided experience from start to finish.

The starting point for development was simple. How do we turn Flyeralarm’s core values – quality, speed, efficiency and value, into a physical environment? What do customers need when they walk through the door, and how can the space help them get there? ME-made mapped out a customer journey that answers those questions head-on using intuitive touchpoints and a clear spatial flow to make the full range of Flyeralarm’s services visible and accessible.

At the heart of the space is a long service counter that welcomes customers and anchors the experience. Graphic workstations let people design on the spot, while well-lit review tables offer room to fine-tune details. The printing machine, the star of the show, is placed front and centre, framed by floating paper elements that bring Flyeralarm’s identity into the room without overexplaining it. It is practical, purposeful design that doesn’t just look good. It works. Following the success of the Berlin launch, a second flagship store has opened in Munich, continuing the rollout of this clear, customer-first retail strategy.